There is a pressure for many on Valentine's Day to get it right. Perhaps there was a time when you were madly in love, and you wish you could evoke that time again. That can be tricky!
Also, it is such a commercial holiday that it can feel spending lots of money is the right way to demonstrate proof of your love for someone.
I believe that a day of deliberate kindness, attentiveness and thoughtfulness go a lot further than roses or chocolate ever can.
But don't get me wrong - a little chocolate can always help:-)